Design Thinking for Strategic Innovation
By:Idris Mootee
Published on 2013-08-21 by John Wiley & Sons
A comprehensive playbook for applied design thinking inbusiness and management, complete with concepts andtoolkits As many companies have lost confidence in the traditional waysof running a business, design thinking has entered the mix.Design Thinking for Strategic Innovation presents aframework for design thinking that is relevant to businessmanagement, marketing, and design strategies and also provides atoolkit to apply concepts for immediate use in everyday work. Itexplains how design thinking can bring about creative solutions tosolve complex business problems. Organized into five sections, thisbook provides an introduction to the values and applications ofdesign thinking, explains design thinking approaches for eight keychallenges that most businesses face, and offers an applicationframework for these business challenges through exercises,activities, and resources. An essential guide for any business seeking to use designthinking as a problem-solving tool as well as a business method totransform companies and cultures The framework is based on work developed by the author for anexecutive program in Design Thinking taught in Harvard GraduateSchool of Design Author Idris Mootee is a management guru and a leading experton applied design thinking Revolutionize your approach to solving your business's greatestchallenges through the power of Design Thinking for StrategicInnovation.
This Book was ranked at 6 by Google Books for keyword what they dont teach you at harvard business school.
Book ID of Design Thinking for Strategic Innovation's Books is 3SyDAAAAQBAJ, Book which was written byIdris Mooteehave ETAG "N0bb/U/5IPs"
Book which was published by John Wiley & Sons since 2013-08-21 have ISBNs, ISBN 13 Code is 9781118748688 and ISBN 10 Code is 1118748689
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